STRONG ONLINE PRESENCE FOR SMES. WHY IS IT IMPORTANT?

Living in an era where digital media is popular as small and medium-sized enterprises (SMEs), it is critical to ensure the application of the right strategy to grow a strong online presence. Online presence helps SMEs build credibility and also showcase their products and services.

Online presence helps save on the marketing budget. Establishing an online presence helps SMEs build their audience over time such that they do not need to use a huge advertising budget to reach their target audience. Therefore, growing online presence helps businesses save on their marketing costs overtime.

Another reason to grow your online presence is that it improves customer engagement. Platforms such as Facebook, Instagram and Twitter, mostly used in Kenya, can be a great starting point for any SME that would like to improve their customer engagement. The platform provides tools to interact directly with customers, gather feedback and address inquiries. Improving customer engagement fosters brand loyalty and helps businesses better understand market needs.