TOP DIGITAL MARKETING TRENDS TO WATCH IN KENYA FOR 2024

Kenyans have been increasingly embracing digital marketing over the years as the use of digital devices increases. With the increase in the number of Kenyans with smartphones, and access to internet, digital marketing is the best way to get your brand known by your target audience. Everyone is talking about artificial intelligence (AI), as the new way of doing things in the digital world. There are several AI-driven marketing tools that help businesses automate processes and better understand customer behavior. As artificial intelligence integrates with customer service and analytics, businesses can make data-driven decisions more efficiently.

Another important trend to watch is the continued growth of mobile marketing. With Kenya's increasing smartphone penetration, targeting users via mobile platforms, such as SMS marketing and mobile apps, will be crucial for businesses. In addition, social media remains a powerful tool for reaching a broader audience, with platforms like TikTok and Instagram seeing more user engagement.