ULTIMATE 3-IN-1 DIGITAL MARKETING STRATEGY FOR KENYAN SMEs
You may have heard of digital marketing, and probably wondered how this would apply in the Kenyan market. With the evolving digital landscape, it is critical to ensure you stay ahead of new developments that can help boost your business sales. Having a well-structured digital marketing strategy can help Kenyan SMEs reach their target audience more effectively, boost their online presence, and drive sales. Here are the ultimate 3-in-1 digital marketing strategies tailored specifically for Kenyan SMEs.
1. Leverage social media marketing
Social media platforms are emerging as one of the most powerful tools for Kenyan SMEs who look forward to boosting their online presence and driving sales. This strategy allows one to effectively engage with their customers and build brand awareness. There are millions of Kenyans are active on social media platforms such as Facebook, Instagram, and twitter. Properly utilizing these platforms, it is possible for one to increase their sales by reaching a huge audience.
To effectively maximize social media marketing, SMEs should focus on creating engaging content that relates to their audience. One of the effective social media marketing strategies that has proven to work is engaging online audience through sharing stories and hosting interactive Q & A sessions. Social media platforms also offer an opportunity for businesses to run targeted ads to reach specific demographics.
Search engine optimization (SEO) is the backbone of digital marketing as it drives traffic to your website and social media pages. However, when implementing an SEO strategy, it is critical to be specific on the demographic you would like to target. Focusing on local SEO can yield even better results as it ensures that your business pages appear in search results when potential customers look for services or products in a specific location. For example, when a customer types “branding services in kenya” with proper SEO, your website will be among the top displayed on the search engines. To optimize your site for local SEO, it is therefore crucial to ensure you create content that resonates well with the Kenyan audience.
3. Invest in Content Marketing
Content marketing is a valuable strategy that helps build trust and establish authority in your business niche. Considering Kenya has a huge population on social media and that ecommerce is also growing, creating high-quality and relevant content will attract and retain a well-defined audience, hence driving profitable customer actions.
Your first investment in content marketing is creating a website to post your content and also telling people more about the services or products you are offering. The content on the website and social media should majorly focus on providing solutions to people regarding their day-to-day activities. This not only helps in building a loyal customer base but also improves the website’s SEO ranking. Engaging in content such as videos and infographics can be shared on social media to increase reach and engagement.